Training
eGaming academy marketing module
28-29 November 2006
Building an egaming brand (PDF download will take a few seconds)
The marketing module of eGaming Review's training academy is a two-day residential course designed to focus on tactical and strategic marketing in egaming and looking at emerging markets such as Asia and Eastern Europe.
Topics include: branding, the role of brand in delivering superior returns, creating distinctive positioning, building a value proposition, planning for new product development, advertising development, the benefits of loyalty programmes, extending your brand across channels and geographies, digital marketing strategies, building brand recognition and how and when to use research as part of the marketing mix.
Featured speakers include Terry Hunt, Chairman, EHS BRann; Thomas Hall, Global Business Director, Playtech; and Ron Leagas, Chairman, BLAC Agency Ltd.
Sessions include:
Building an egaming brand: Betfair study
Digital marketing strategy
A question of loyalty - What can egaming learn from loyalty programmes
Central and Eastern Europe
Asia Today
For a full program and application form please click here (PDF download will take a few seconds) or contact:
Kapila Gohel 44 (0) 20 7269 7591 k.gohel@pageantmedia.com
