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Popular topics within affiliates
Poker affiliates and the new school of fish 24/05/2010
One of the key talking points in the online poker industry is how to reward genuine fish-providing operators who contribute to the vital bloodline of adding losing players into a network, says Grant Williams, director of Gaming Media Group, who says the changes resulting are good for the industry.
PokerStars and affiliates: the beginning of the end? 18/05/2010
PokerStars’ recent acquisition of established gaming portals has barely registered in the minds of most affiliates, but is big, bad news for affiliates, say Neil Mitchell, new UK affiliate manager for Betway.com.
Finding a USP in CPA 30/04/2010
It used to be easy to acquire good-value players in the UK, says Converge Media director Julian Morel, but not anymore. Read his tips to turn that frown upside down.
Rakeback and Full Tilt: other poker sites will lean too 22/03/2010
Full Tilt recently told its rakeback affiliates that it will cap the margin on rakeback accounts at 3%. It won't be the last poker site to do so, warns Bill Rini, poker affiliate and former room manager for PartyPoker.
Affiliate programmes: list to be listened to 14/12/2009
The Gambling Affiliate Union (GAU)'s new White List to be launched this week won't just serve affiliates, says GAU chairman Paul White, it will serve programmes too...
Google: know your History to decide your future 08/12/2009
Affiliates shoudn't pay for marketing mediocrity 20/11/2009
If affiliates are paid on conversions then they shoud compare notes on which operators' adverts convert best, says James McBriar, head of portals at Gaming Portals, forcing the others to shape up or ship out.
We've found the solution to the rakeback problem 02/11/2009
The rakeback problem? What problem? asks Bodog Network vice-president Jonas Odman, who reckons he's cracked it...
Egaming verticals - there are more than just four 09/11/2009
New affiliates need to look beyond the big four verticals of bingo, casino, poker and sportsbetting if they want to make an impact, says Neil Mitchell, managing director of affiliate marketing business Soho Rocks - and choose that vertical right and they could hit the big time.
Affiliates need to move out to move on 10/11/2009
As the egaming industry experiences consolidation, the challenge for us all is to find opportunities to attract new players and retain current ones, says Gaming Media Group's head of affiliates, Mary Griffin. The key to this is to be able to provide the player with increasing gaming choices ranging from traditional offerings to the newly expanding area of soft gaming.
Viewpoint: why marketing via social networks works 19/10/2009
Social networking websites like Facebook and Twitter offer uniquely valuable marketing opportunities, says Ed Stevens, managing director of egaming marketing business Jack Media.
Viewpoint: the rakeback deadlock goes beyond affiliates 08/10/2009
The recent rakeback debate has concentrated on the rights and wrongs of affiliates and skins providing this service, but operators and the industry in general are as much to blame, says Tom Galanis, director of GameOn Affiliates.
Sports affiliates: the missing link 08/07/2009
Betbrain's Rasmus Soejmark explains why sportsbook affiliates have to raise their game.
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