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Innovate to accumulate 28/04/2010
With the UK’s TV advertising clearance body setting limits of £200 on TV promotions, it’s becoming increasingly difficult to distinguish brands by cash giveaways, says Mark Gristock, creative director at marketing business the Cowan Group. And with reload bonuses growing ever higher, egaming operators need a new route to riches.
PartyGaming's UK marketing: Tuff enough 08/04/2010
Marketing can be a test at the best of times, says PartyGaming chief marketing officer Chris Welch, but argues that the company's new UK strategy will bowl over the country...
The personal touch 10/12/2009
Adverts and bonuses are no longer enough to keep players coming back, warns Staffan Schroder, senior interaction designer at software supplier inUse, who argues that the best way to monetise is to personalise...
Viewpoint: why marketing via social networks works 19/10/2009
Social networking websites like Facebook and Twitter offer uniquely valuable marketing opportunities, says Ed Stevens, managing director of egaming marketing business Jack Media.
Online gambling marketing: the blizzard in Oz 08/07/2009
Centrebet marketing chief Luke Brill explains why the online gambling world is waking up to Australia.
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