SMART MARKETING
How to drive customer acquisition & retention in an increasingly crowded marketplace

Date: Wednesday 28 March
Venue: Dartmouth House, London
 

Sponsored by:

  

Join us for the next eGR Breakfast briefing.

This free to attend event is a must for those wanting to learn how to better drive customer acquisition and retention in an increasingly crowded market.
 

The panel debate will address key issues including:

- Best practice: What does smart marketing look like in the online gaming space?
 

- Customer experience: How (and what methods) are gaming companies using technology to improve acquisition and retention rates and to better target customers?
 

- Technology: How has the rise of in-play betting and mobile, for example, changed the way operators market to players? Has investment and the resulting techniques kept up with the times?
 

- Budget: How can gaming operators cut their marketing costs and, at the same time, increase revenues by being smarter about how they target and retain players?
 

- Future: The key elements operators should take away with them from this session.

Agenda:

09.30    Registration and networking breakfast

10.30    Welcome by eGaming Review editor James Bennett

10.35    Demonstration by VASSIT

10.50    Interview with José Esteban, CTO Product, Codere

11.05    Panel discussion and Q&A: Smart marketing - How to drive customer acquisition and retention in an increasingly crowded marketplace

Moderator: James Bennett, Editor, eGaming Review

Niall de Pledge, Online Services Business Development Manager, Oracle

José Esteban, CTO Product, Codere

Daniel Naoum, UK Country Manager, VASSIT

12.00    Networking lunch

13.00    Close of event
 

How to book your place

The breakfast is free to attend - to book your place, contact Larissa Matley on 020 7029 4093 or email l.matley@egrmagazine.com