eGaming Review

A successful relationship with a reliable and experienced payment processor can result in boosted profits and reduced risk. By Sharon Gal-Franco of SafeCharge

It is undeniable that the egaming industry has been brought into the limelight because of its recent success. It is no longer only for hard-core gamblers as it was during the breakthrough of 2000, but it has also become a leading form of mass entertainment in online commerce. Mergers and acquisitions have been plentiful for those playing hard in the business, yet operators have been challenged in many aspects of the new attention being poured on their business, by attempting to remain competitive, user-friendly, lawful, and most of all, profitable in one of the highest risk industries.

With a special focus on the heavily burdened gaming operator, SafeCharge provides outlets for clients competing in this challenging environment. Knowing the industry and its ever-changing regulatory standards, the trends and technological developments are the key to being a successful payment processor which does more than move money from one side to the other.

Enabling a genuine partnership

It is the processor that protects and maximises profitability that is the true partner of a gaming operator. It’s the processor that paves the way for growth and development, and that partner is SafeCharge.

Giving the operator what the player wants is to take the step from processor to partner. Besides providing the array of payment methods that players are looking for, SafeCharge does this by providing the operator with an outstanding platform for pay-outs in a unique CFT programme that is instant and efficient. When a player receives earnings of up to 50,000 per currency without delay, it leads to a trusting relationship between player and operator. This form of customer loyalty damages the chance of competitors tempting clients away, leaving them to indulge in their satisfaction of playing in a site that they know they can trust. 

In addition, SafeCharge provides clients with the competitive advantage of ‘positive scoring’, which enables the merchant to identify their VIP players real-time, while the player is still on the site – ready to spend. The merchant can henceforth provide marketing tactics and promotional benefits/bonuses at the time of its relevance. 

As profitable as operators at SafeCharge may consider themselves, they are often in for a surprise when they find out how much of that alleged business was actually fraud waiting to result in chargebacks and heavy fines. Superior risk management means distinguishing between profits and suspicious transactions that would lead to loss. The processor needs to be equipped with the combination of state-of-the-art technology and the dedicated staff that executes the blocking/approving rules that have been customised for each account. Simply declining a transaction for ‘general’ reasons of suspicion as ordinary processors do will result in a low approval ratio. So that is why SafeCharge puts such an emphasis on checking each individual transaction to the fullest – to find the golden middle between maximising profits while minimising risk.

Maintaining a lawful account is every merchant’s responsibility, but staying up to date with the ever-changing rules and regulations of international credit card associations is often too time consuming and tedious. SafeCharge takes that burden on itself so that our operators can concentrate on other business aspects. The compliance team is constantly proactive, making sure that all sites meet all required parameters and are at no risk of unlawfulness.  

Egaming has caused a commotion for legitimate reasons – it has taken over the internet at a rapid pace. Merchants need to be prepared for the upheaval accompanying this success, and that is where SafeCharge enters. Gaming operators should not miss out on the potential prosperity of this explosion because of the threats and the turmoil. They need to be equipped with a processor that has the experience and is armed to deal with this blossoming industry, for the good and the bad. 

Posted: 2006-11-15