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Friday 19 September 2008

Grosvenor House Hotel, London

OFFLINE MARKETING CAMPAIGN OF THE YEAR

Criteria
This category will reward the operator that has pushed the boundaries in above-the-line marketing including billboard, radio, print, and TV advertising. Special consideration will be given to successful portrayal of brand message and the media mix. The winner will not be dictated by the quantity of media bought, but by the quality and use of the media obtained.

● Judges will be looking for specific evidence of achievement in the following period: 31 July 2007 – 31 July 2008.
● Materials you have that support your entry would be most welcome.  It will not be possible to return this however, so please don’t send us your master copies and make sure that they are clearly labelled.
● If you are entering on behalf of an operator, please ensure all information and details provided refer to the operator.

If you are successful and reach the shortlist you will be required to attend either in person, or by conference call, a question and answer session with judges in order to complete the next stage in the judging process. Taking place in August, date tbc.
Entry Form

E-mail Address: *
Name: *
Position: *
Company:
Address1: *
Address2: *
Town/City: *
Zip/Postcode: *
Country: *
Tel: *
Fax: *
Mobile: *
Website: *
Please provide a short (200-300 words) summary of your 2008 offline marketing strategy *
Please list which media you used for this campaign. *
Which factors did you consider in your media selection? *
What were the objectives for this campaign? *
How did you measure the effectiveness of your campaign? *
What are the key differentiators from competing industry campaigns? *
Please describe how your offline strategy was used to generate brand awareness and drive revenue. *
If you wish to supply additional supporting materials, please email them as attachments to Beth Gill or post to the below address
* Required  

All information within this document is confidential and will be used for judging purposes only.
If you have any questions relating to the awards criteria or the eGaming Review Industry Awards in general please call Kate Holden on 44 (0)20 7269 7588 or email k.holden@pageantmedia.com
Please return to: Kate Holden, Pageant Media, eGaming Review Industry Awards, First Floor, Dunstan House, 14a St. Cross Street, London, EC1N 8XA, UK

The closing date for entries is 8 August 2008

The ceremony will be held on 19 September 2008 at Grosvenor House Hotel, London