Online Marketing Manager 21/01/2010
- Job title:
- Online Marketing Manager
- Vacancy type:
- Full time
- Sector:
- Operators
- Location:
- UK
- Recruiter:
- EsandaRecruitment.com
- Salary Range:
-
Minimum:
None Specified
Maximum: None Specified
Job description
My client is a rapidly growing online betting and gaming company, which has a strong focus on the Football and Sports Markets. They are looking for an online marketing executive to be responsible for the retention of existing players for all of their existing gambling products. You will also be able to get involved in all areas of marketing including planning and executing a wide range of promotions, both on and offline, campaign analysis, SEO, PPC, Social Media, working with 3rd party agencies and analysis of players and competitors.
Duties and Responsibilities:
- Plan and execute communication programs to existing customers
- Analysis and tailoring of campaigns and promotions to increase player conversion, player spend, lifetime value
- Analysing and mapping the early player experience across the products
- Review customer feedback and plan customer surveys / research groups
- Manage the launch of a loyalty program with support from the VIP manager and customer service team
Core Competencies:
- Excellent communication and presentation skills – both written and verbal
- Strong interpersonal skills - ability to influence & inspire others and to work effectively in a diverse team as part of a dynamic business
You will need to have a keen eye for detail and as a result you must be good at copywriting. You will need to be creative so that you are able to come up with new CRM campaigns so that the reactivation and retention rates stay high. Experience of large online mailing campaigns and promotions are key to this role as 60% of your work will be working on CRM campaigns. Ideally my client would like someone with at least one year’s experience in the online betting and gaming industry although all applicants will be considered because new ideas can come from outside the industry. If you only have a CRM background and want to get involved in all aspects of marketing then this is the role for you. Pure CRM candidates will be considered but if you do not have a working knowledge of acquisition strategies then you must at least be willing to learn and have background knowledge of the area. If you want to be a Marketing Director one day then this job is the right step. Please do get in contact as soon as possible as it is an opportunity that has had lots of interest.
Apply
Please contact Dennis van Maanen ( EsandaRecruitment.com )
- Telephone:
- +44(0)208 7892121
- Email:
- dennis@esandarecruitment.com
- Website:
- http://www.esandarecruitment.com
Please remember to quote eGaming Review and the job reference DAJ/10698 in all correspondence.
Posted: 21/01/2010
