CRM Executive - Data 08/03/2010

Job title:

CRM Executive - Data

Vacancy type:

Full time

Sector:

Operators

Location:

UK

Recruiter:

Gala Coral

Salary Range:

Minimum: 20000
Maximum: 25000

Job description

• Assist the head of CRM in the development and implementation of CRM activity as part of the annual marketing plans for the Gala Coral Group’s offline & online brands
• Assist the Head of CRM in the planning and allocation of Gala Coral’s annual CRM budget
• Use the appropriate segmentation models to drive CRM effectiveness (working with the Insight & Analytics team)
• Work closely with the brand team to drive loyalty and spend per head metrics thereby extending lifetime values
• Work closely with the Retail Marketing team to maximise Gala Coral’s online / offline opportunities to increase customer acquisition, development and retention to drive lifetime values
• Create and maintain strong working relationships with key internal stakeholders
• Ensure all CRM campaigns are accurate and compliant with all legislation
• Work closely with procurement to maximise supplier cost efficiencies and campaign delivery through robust tender processes and clear SLAs

• Extensive understanding and experience of CRM techniques including; segmentation and campaign planning, implementation and evaluation
• Understanding and experience of defining the customer lifecycle and building appropriate campaigns within it
• Experience of running specific campaign checking processes to ensure 100% accuracy
• Understanding of mobile CRM techniques
• Evidence of a strong customer focussed background
• Ability to develop and build strong working relationships with internal and external service providers
• An interest in the gambling sector is advantageous but the potential to be passionate about the product and experience is a necessity

This is your chance to become part of our continuing success story. The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online. The Group employs over 16,500 people across its 1,600 betting shops, 147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group has a growing international business which not only includes the online Eurobet brand, but also has a newly established land-based betting shop business in Italy.

Apply

Please contact Gala Coral ( Gala Coral )

Telephone:

N/A

Email:

Galacoral273@candidate-application.co.uk

Please remember to quote eGaming Review and the job reference Ref.211 in all correspondence.

Posted: 08/03/2010