New affiliate to pit bookie's probabilities against real sports stats 28/05/2009
Stephen Carter
A new affiliate site is being launched that will pit scientific predictions on sports outcomes based on real statistics against those from bookmakers
Bettii.com seeks to differentiate itself from other betting affiliates by providing football punters with a scientific alternative to the opinions of tipsters found on existing betting affiliate sites, closing the knowledge gap between them and online bookies.
Founder Oscar Lashley told eGaming Review: “The probability on bookmakers’ sites is not really worth anything unless you have something else to compare them to. We put statistics into our algorithm, which spits out probabilities on eight or ten different outcomes. By pairing those stats and probabilities against bookmakers’ odds, people can see the discrepancy between these odds.”
Information is made available on the site via a new form of interface that is adjustable, allowing punters to see all the variables feeding into each predicted outcome and increase the influence of individual variables. This capability can be used to bet on in-running games, Lashley said.
“When you have 50 different types of statistics, you can decide that only 12 of these are important for the outcome and our algorithm then gives you another set of odds. For example if Arsenal has scored 65% of their goals in the last 15 minutes and you think that is significant, that information can be increased in significance. We are putting the user in control.”
The Bettii start-up will focus initially on English football’s Premier League, and is talking to prospective bookmaking partners ahead of a launch in time for the start of the new season in August. Lashley plans to extend the Bettii model to cover other football leagues once the business is up and running.
Bettii is based in Copenhagen, Denmark.
For more on Bettii, see the October edition of eGaming Review.
In a separate bookmaker story reported on EGRmagazine.com yesterday, the most popular bookies on leading odds site Oddschecker over the last year are Betfair, Bet365, Ladbrokes and Paddy Power (more).
March's first Need to Know discusses the 2009 financial results of four major operators on either side of the Irish Sea, plus Betfair, floatation, Florida and red herrings...
US federal online gambling legislation is unlikely at present, says Daniel Beard of recruitment agency Pentasia, but moves to introduce intrastate regulation by states such as California, Florida
and New Jersey are strong enough to have led the company to open a US office on the basis that new laws are now ‘when', not ‘if'.
There is cautious optimism among the UK broking community that 2010 will see a rebound in the IPO market - but institutional investors remain wary of all operators but one, says Akur Partners'
David Shapton, who explains why...
Regulation and consolidation could prove transformational and the football World Cup in South Africa this year is set to be a major staging post in the battle for market share.
EGRmagazine.com looks at how these factors will impact the sector.
Remember the good old days? When operators operated, service providers provided services? Well, those days are long gone. With the distinction between operator and service provider fast
disppearing, eGaming Review rounds up which operators have signed which business-to-business deals so far in a handy cut out and keep guide.
Our two-minute briefing on the emerging market hosting the 2010 football World Cup and where Ladbrokes and Victor Chandler are both hoping to capitalise on investments...
eGaming Review has created new awards to recognise achievement among the online gambling industry’s service providers and B2B operators, which are to be presented at a gala dinner
after the EGR Live conference and exhibition in June...
