Power 50 affiliates: Poker 19/05/2010

Stephen Carter

Donkr
Related domains: Donkr.com
Popular Norwegian-based poker community fast expanding into other Northern European markets under CEO Robin Eirik Reed. Also operates the WSOP.nu and PokerGoo.com forums.

EveryPoker
Related domains: Everypoker.com; Rakeback.org; Insidebet. com; Loyalty.net; Blackjack.org; Craps.net
Poker Company-owned family of portals soon to be expanded by addition of Poker.org, for which founder and CEO Markus Sonermo recently paid a sum of US$1m.

Poker Affiliate Solutions
Related domains: PokerAffiliateSolutions.com; Raketracker.com
Poker affiliate network which owns and also provides white label solutions to rakeback sites, based on the template of its RakeTracker portal, one of the earliest entrants to the rakeback space back in 2004.

Poker Source
Related domains: Pokersource. com; ThisIsTheNuts.com; BonusWhores.com
Poker gifts portal launched in 2004 which has diversified into other models and markets. Other brands include rakeback site This Is the Nuts and sign-up and reload bonus portal Bonus Whores.

Pokerisivut
Related domains: Pokerisivut.com; Coinflip.com
The dominant affiliate in Finland, Pokerisivut recently began expanding its forum-centred model into other territories via its Coinflip. com brand.

Poker News
Related domains: PokerNews.com
One of the poker Big Three alongside PokerListings and PokerStrategy.com. US-based content and community site localised in 30 countries and driving high volumes of poker player traffic around the globe.

Poker PT
Related domains: PokerPT.com; Pokerpoquer.com; Integralpoker. com; Americanflop.com; Pokerdobrasil.com
Hastoplay’s network spans 29 sites in seven languages across South America, Spain and Portugal. Also has partnerships with PokerNews and FullTiltRakeback in Spain and Portugal, and with PokerWorks in Brasil.

PokerStrategy.com
Related domains: PokerStrategy. com
Non-US poker community and education site that founder and chief executive Dominik Kofert claims has overtaken PartyPoker in terms of the gross rake it generates, based on Party’s publicly available numbers, making it the biggest non US-facing poker company.

Rakeback.com
Related domains: Rakeback.com
Finnish founder and professional poker player Mika Ollila first entered the rakeback market in 2004, and the Antigua & Barbuda-headquartered brand works globally with a spread of US-facing and European operators.

PROFILE: RAKETHERAKE 

Established: 2004
Key principals: Karim Wilkins, chief executive (pictured)
Parent company: Armchair Partners
Employees: 22
Portals: RakeTheRake.com; Rakeback.co.uk; PokerLoyaltyPrograms.com; EnglishPokerOpen.com 

EGR: Your launch of the English Poker Open was obviously a highlight, but what has been the focus of your core business recently? 

Karim Wilkins (KW): We spent the last year buying stuff. We bought Rakeback.se, Rakebucks.com and Rakefreeze. We will look to keep acquiring, but there’s not a lot out there to buy any more other than the three or four main guys we compete with. It hasn’t been a cheap year! 

EGR: What do you see ahead for the poker affiliate space this year? 

KW: One thing being talked about and something we would be open to receiving calls about is poker rooms and networks buying affiliates. There’s definite potential for super big deals to be done, buying the Poker Listings, the Poker News’, the RakeTheRakes. It would be pocket change for the big players to buy a big affiliate for six, seven times multiples, and you are buying a database with, especially from the rakeback perspective, a hundred thousand, loyal, active, higher-than-average raking players.

Read the Power 50 Affiliates main feature here. Read Bingo's top affiliates, click here, for Casino's top affiliates, click here and  Sport betting's top affiliates, click here. For more on poker or affiliates, click the tags in Popular Searches on the news, blog or features pages.

Posted: 19/05/2010